
Having the right type of links pointing to your website is the single most important SEO factor. If keywords are the backbone of your SEO campaign, links are the backbone of the search engines algorithm
Google re-wrote the book on how search engines rank sites by making inbound links one of the most important ranking factors in its algorithm. It is rumoured that incoming links make up as much as 60% of the algorithm. Consider a link an online recommendation, a sign of approval from another source on the web. Your site will live and die by the number of relevant, quality inbound links it has.
Equally search engines may punish you if you have poor quality links from "bad neighbourhoods." Therefore it's vital to plan your link building strategies.
The most natural way is to create link worthy content on your website. If you're regularly offering original content, then it will have the best chance for other sites to link to it. Equally you can create content for other sites that link back to your site. Without valuable content, your link building abilities become extremely limited. The other way is to research the type of links that would best serve your site and create a strategy to attain those links.
There are many different approaches to link building. Some SEO’s will look to only satisfy the search engines requirement for links, but we approach link building just like an online PR campaign. Not only will we develop incoming links that will please the search engines, but we’ll build links that will generate natural targeted traffic for your site today, and for years to come. We build links for people, not just for search engines.
If this sounds like the type of link building service you’d be interested in developing for your site, please give us a call and we can discuss the best course of action to set you on the path to building a stronger site.
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