PPC Management

How would you like to double your conversions but halve your costs?

A bold statement we may hear you say, but it's not uncommon for us to do just this for the majority of our PPC management clients. Take a look at a recent case study and find out more. We believe PPC success is carved out of careful planning, preparation, understanding your market, and most importantly, being creative.

Planning

We like to think outside the campaign. Before we even go near building your PPC campaigns, we do our best to learn everything there is to know about your company. We feel the more we understand you, the better we can deliver the exact message that's going to represent your brand and deliver conversions.

We analyse the marketplace from top to bottom. We dissect your competition and plan strategies based on their strengths and weaknesses. We analyse what ad platforms work best for your business, and then develop individual campaigns for each.

Creative

Most PPC campaigns look tired. It's the same old dull ad text, same old safe landing page. Maybe it's because people seem to confirm to the norm in the market, but this seems to be the case for a lot of campaigns we see online. We take a different approach, we believe PPC should be creative. There's no greater conversion booster than having an ad creative that jumps off the page. Why do what your competition does, when the benefits can be so huge?

Integrated

For a number of our clients, PPC can be the perfect foil to a SEO campaign whether long term or for a specific time period or product. We've seen instances where traffic and click through rates in SEO have been improved through PPC and vice versa.

Any Ad platform you like

Want to advertise on Facebook? Linkedin? Bing? No problem. We have experience and success with managing campaigns on all of these ad platforms both individually and combined.

And this stuff too

All of our PPC campaign management services will ensure

• You're using the most effective advertising platform, or combination of platforms for your business
• Your campaign structure is effectively segmented
• Your campaign is optimised for the most effective keyword phrases and match types
• Your ads are showing to the right audience and at the right times and at the right price
• Your ad position remains competitive and effective
• Your ad copy is constantly assessed and tracked for the best click through rate
• Constant campaign tracking and reports

We take pride when handling a client's PPC advertising campaign. We treat your campaign like it's our own, so we'll guarantee that you'll always be advertising to your target audience at the most cost effective price.

You can also rely we'll take the time to understand your business, undertaking

• A thorough understanding of your product or service, your business objective, budget and your market
• Exhaustive research of relevant keyword and niche keyword phrases for your products or services
• Strategic use of keyword match types
• Creating highly targeted ad groups for better ad tracking and campaign management
• Creating ads that stand out, speak to your customer and drive click through rates
• Creating highly targeted landing pages for your products and services that drive sales
• Constant review, analysis and amendment, safeguarding your budget and your ad position

As a Google Adwords Certified Partner and a company that works on a variety of PPC campaigns daily, you’ll be safe in the knowledge that you’re getting the most up to date and relevant information available.

Give us a call today for a free consultation and see if pay per click management is the right choice for your business.