Online PR Services

Public relations has been a vital component for marketing off-line for a long time. As the world increasingly turns to the internet for information, research, products and services, its vital that business starts to utilise online PR as an essential part of their communications.

However, to succeed with online PR, brands should look further than just transferring their off-line skills set because the rules for online PR are very different. Online PR is influenced by social media, and a combination of both Online PR and social media influences affects your search marketing capabilities. Having a thorough understanding of all three creates a formidable strength to your online PR strategies.

We believe that a brand's online presence can be catapulted to an entirely new level once the power of online PR, social media and SEO are combined.

SEO & Online PR

SEO and PR are two disciplines that cross over in many ways, but due to the lack of understanding of each others roles, brand development is not as strong as it could be. An integral part of SEO is building links into a website to increase its strength in the eyes of the search engines. The more authority the site has, the higher it will rank.

PRs have existing contacts and relationship with editorial sources that SEO would bite their hands off for because the most valuable type of links can be nurtured from these areas.

Helping a PR understand what's important for SEO suddenly revolutionises both your PR reach and your SEO options. Once this is understood, your search rankings find a whole new level of strength and you start to dominiate the search engine rankings to the extent where you can block out competitive brands interrupting your message. In addition, consistently high search rankings also offers huge financial conversions opportunities.

Social Media

Social media is an ongoing online conversation. Where once a brand could control its message from a single press release or statement, now it needs to develop a consistent message as it interacts with the market directly on an ongoing basis. Understanding how to use social media can help develop the kind of online relationships that will propel the brand exposure to an entirely new level, while increasing customer loyalty and trust with your brand.

Reputation Management

Where once before you couldn't monitor how everyone perceived your brand, now you can track, monitor and interact, building relationships or in a worse case scenario, deal with negativity. Having the option to track the pulse of your brand online is a powerful weapon in creating brand strength.

From online PR consulting through to creating SEO friendly press releases, we're passionate about developing our clients online PR capabilities. Give us a call today and see how we can help.