Website Conversion Optimisation

Increasing the traffic to your website is a pay as you go activity, a one-time expense for a one-time reward. Increasing conversions on your site is a one-time expense, with an ongoing reward.

"If people are interested in what we have, they'll buy." I hear you say. Unfortunately, that's not the case. Your average online customer is savvy. They expect an online customer experience that will delight and compel them to make a purchase. One false step along the path and you've lost your customer.

We offer website analytics help through the testing, measuring, and optimizing of your website. We will help you identify the key elements of your site that will give you the information to understand your customer's needs, and to improve the way you market to your customers in the future.

The core of our conversion optimisation consulting is based around three specific areas.

Testing

Comparing visual elements of your site over a specific period of time to see which variation best persuades your customer to take the action you want.

Measuring

Monitoring what your visitors do on your website with a web analytics tool such as Google Analytics to evaluate what aspects of your site need help and more testing.

Optimising

Putting the best site elements together to increase your conversion rate, and to improve your understanding of your customers.

When looking at conversion rates for a site, we'll start by concentrating on the overall customer experience including analysis of

• The look and feel of your site
• How easy the site is to use
• How easy it helps the customer achieve their goals
• Analysis of the site's content, navigation, layout and clarity
• How persuasive the site's copy is
• The site's trust and credibility, and assurances

This analysis will deliver a number of insights that will serve as the base for your future optimisation. It's the starting point to understanding how your visitors use your website, and how you can create a better experience that helps them achieve their desired action, and hopefully your desired action.

Remember, it's not how many visitors come to your site, it's what you do for them once they are there. Give us a call today if you'd like to discuss the best options for improving your website's conversion rate.