
Everyone seems to be an internet marketer these days, so the term gets thrown about and used in so many different ways that it's hard to keep up. When we use the term, we're referring to how we use a combination of online marketing mediums to build campaigns for our clients.
Most of the time, we just call it SEO, but with the sudden rise of social media and the development of SEO influenced online PR or even SEO PR, some of our campaign strategies could be better described as internet marketing than SEO.
Usually, all of our SEO strategies pull on social media as a great medium to build a community around a brand.
Our online PR services rely on the fundamentals of SEO to ensure that press releases are fully optimised to squeeze every inch of possible link and brand equity available.
Our PPC campaigns, whether that be on Google Adwords, or on Facebook can supplement our social media activities, but certainly more often than not provide value for our SEO campaigns.
All of the mediums mentioned above can happily be successful by themselves, but are far more powerful if combined and utilised in tandem. At Clear, we approach everything from a marketing standpoint, so we don't limit ourselves to one idea or channel to develop a brand profile online.
If you like the sound of this type of strategy, drop us a line. We'd love to have a chat about developing your brand online.
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