Case Studies

SEO Client: www.talktothepress.co.uk

Situation

The multi award winning press agency came to Clear looking to improve on their search engine ranking positions for a set of core keywords. Talk to the press help members of the public sell their stories to the media and the marketplace is extremely competitive.

Solution

We started by examining the market through keyword research and competitive analysis and discovered a broad set of keywords that could deliver targeted traffic to the site. Once we had agreed on what keywords we were going to optimise for, we made numerous on site adjustments to the website, amending site architecture, and optimising the entire site. In addition, we set about developing a considered link building campaign drawing on a variety of link building methods.

Results

Within 3 months, Talk To The Press had achieved 1st place rankings for 4 of their core set of keywords with the remainder all ranking in the top 4 positions. Clear continues to work Talk to the Press on improving the campaign further.

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SEO Client: www.mylondonstylist.co.uk

Situation

A very well known stylist in the fashion industry approached Clear to design, build, write content and SEO a website for a new personal styling business. The client is based in London and the competition for such services is fierce.

Solution

We worked diligently with the client to create exactly the right design feel for the website. Once the content and design were complete, we set about creating a specific site architecture that would help the client rank for all of the keyword terms her services needed. With an architecture in place, we fully optimised the site for both organic and local search, followed by a considered link building campaign.

Results

The client is currently enjoying multiple position 1 ranking positions for both organic and local search keywords in addition to multiple long term keywords all ranking within the top 10 positions. We continue to work alongside My London Stylist to refine the campaign.

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PPC Client: www.fonmigo.com

Situation

One of our original SEO clients came back to us to speak with us about our PPC services. Fonmigo is a smartphone and wifi rental service with customers all over the world. Fonmigo's PPC campaign stretches worldwide and the client needed to improve the ROI of it's PPC campaigns.

Solution

Following a complete account review, we made a number of initial suggestions to streamline the account, cutting out a number of poor performing campaigns, ad groups and keywords, and made suggestions in future bid practises. We worked alongside the client to refine a number of landing pages and improve relevancy and creativity of ad text.

Results

Within the first month we had stripped costs by 40% and doubled conversions. We followed this initial success by researching further keyword options. Within 3 months we'd stripped costs by 50% and the conversion rate continued to gradually rise. We continue to work alongside Fonmigo on both their SEO and PPC.