There’s been a lot of discussion about exact match domains lately, mostly down to Matt Cutts mentioning at Pubcon that Google is reviewing their value. The chatter since includes a number of theories, all warranting a closer look. Lets take a look at some current examples of exact match ranking positions, the positive and negatives [...]
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I was in the middle of completing a couple of site audits for potential clients this week and apart from running into a mountain of duplicate content, the other biggest issue I found on one site was a host of internal broken links. Broken links are exactly what they sound link, they are an internal [...]
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Hands up in the room if your business is mainly local? Hands up how many of you have claimed your business listing at Google Places? Now, hands up how many of you have optimised your listing? I hope it’s a lot of you, but for those who haven’t, here’s what I mean by optimising your [...]
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It seems the very first steps most website owners take in building their number of inbound links are to start with the easy pickings. This usually starts with sourcing web directories and getting a back link profile up and running. It’s the default action as most web owners are in a rush to get any [...]
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Most of my work as a SEO consultant is based around helping small businesses develop their companies online. The majority of this work is based around the fundamentals of SEO, however about a third of the businesses that approach me have template websites that make doing even the most basic SEO difficult. The reason they [...]
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Last week I wrote a little about the best types of external links to build for your site. Today, I’m going to run through some ideas about the huge SEO opportunity that during my SEO consulting I regularly see a great number of sites not taking advantage of. I’m talking about optimising your site’s internal [...]
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I noticed a great blog by copywriting guru Andy Maslen the other day that brought up the debate on whether your website content should be written for search engines or for website visitors. Andy came up with a new term, HVO (Human Visitor Optimisation) suggesting this was by far the better way to approach content [...]
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Give any good SEO consultant worth his salt 5 minutes and chances are he’ll start bending your ear about the value of inbound links to your website. But what makes up a good link? I’m glad you asked because funnily enough I’m writing a blog post about it right now! Firstly, I think its good [...]
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